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Targeting hearts, not minds!
Marketing is a heart business. It’s about how you leverage emotions as you engage and sell in your marketing efforts. It’s about benefits, not features; it’s about story telling and presenting value in relations to your customer’s pain points.
Join us and learn how to tell your brand story and how to develop a client-centric attitude in your sales and marketing efforts.
Requirements: You must know how to develop your buyer persona. If not, learn the skill by attending our Buyer Persona Workshop.