Tag : Marketing

Targeting hearts, not minds!

• fabrilous
• August 16, 2019
• Marketing

Marketing is a heart business. It’s about how you leverage emotions as you engage and sell in your marketing efforts. It’s about benefits, not features; it’s about story telling and presenting value in relations to your customer’s pain points.

Join us and learn how to tell your brand story and how to develop a client-centric attitude in your sales and marketing efforts.

Requirements: You must know how to develop your buyer persona. If not, learn the skill by attending our Buyer Persona Workshop.

Buyer Personas

• fabrilous
• August 16, 2019
• Marketing

Did you now that you are more likely to close a sale if you target the right client? Unfortunately, many companies engage in sales and advertising practices without a clear understanding of their typical customer, consequently, loosing tons of money in the process.

Join us and learn how to identify your buyer persona, engage your audience better and increase your chances of closing a sale.